Strategic perspective is a way of thinking about issues. With each situation, we first evaluate the broader context to make sure that we are, in fact, addressing the right issues. We maintain this "big picture" approach throughout the process in order to focus on the core issues, identify opportunities, and, in the end, add significant value for our clients.

Warnick + Company's approach gets results by blending a deep understanding of the hospitality industry, a keen sense of market and economic reality, and innovative problem solving for our clients.

With nearly 400 years of combined hands-on experience, our professional team brings a real-world perspective to lodging operations and development. Individually and collectively, we have worked every position in a hotel including numerous stints as general manager and regional manager. Not only have we run hotels - we have developed hotels, bought and sold hotels, financed hotels… in other words, we've been there and done that. Our experience comes not from consulting - but from hands-on, boots on the ground, in the trenches experience.

Our size, style, and horizontal organizational structure provide an ideal environment for creative, unconventional thought and unselfish collaboration.

With development and transactional experience involving over 300,000 hotel rooms and many mixed-use developments, we bring a keen “sense of the deal” to acquisitions, dispositions, management contracts, leases, franchise agreements, development agreements, and other transactions. As important, we do not represent deals - we represent clients. We always work for our client’s best interest… always.

To each assignment, the Warnick + Company team brings a unique set of philosophical decisions tools. We pride ourselves in being accurate, precise, and thorough so Warnick + Company clientele have the comfort of knowing we’ve done our homework.

Our experience with commercial and resort mixed-use developments, and our “big picture” thinking, enable Warnick + Company clients to optimize the total project, not just the individual parts.

We have access to and credibility with the decision makers for entities that matter in our industry: hotel companies, lenders, investors, and other industry influencers worldwide. We have knowledge of and maintain relationships with the top-level consultants around the globe, whether they are designers and builders, local market experts, lawyers, and so on. Warnick + Company is a clearing house for the best of the best.

Warnick + Company has a strategic alliance with a number of firms that complement our business to the benefit of our clients; one of these strategic partners is SHR Perceptual Management (“SHR”). In addition to having successfully performed numerous engagements together for companies such as Fairmont Hotels, Loews Hotels & Resorts, and Agassi Graf Enterprises, we have enlisted their help in our own branding efforts. SHR believes that the essence of any brand is the perceptions that you own and the promises that you make. For each brand, these are defined by three things.

1. What is true to the brand
2. What is meaningful to the customer
3. What is distinctive in the marketplace

SHR believes that where these three circles overlap is the sweet spot for defining a brand. Here is what we believe to be True, Meaningful, and Distinctive about Warnick + Company: